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The Competition Board Launched a Sector Inquiry for the Online Advertising Sector

The Competition Board Launched a Sector Inquiry for the Online Advertising Sector

With its announcement dated 06.03.2021, the Turkish Competition Authority announced that The Competition Board has decided to conduct a sector inquiry, in order to identify behavioral and / or structural competition problems in the online advertising sector, to develop solutions to these problems and to discuss the adequacy of existing competition law instruments in terms of establishing effective competition in this field and possible new tools in these areas.

It stated that there are anti-competitive concerns in the online advertising industry and the reasons for this are as follows;

– The rapid increase of internet and social media habits

– Online advertising industry becoming one of the important markets

– Small number of enterprises in the sector

It was also stated that sector stakeholders may submit their opinions and suggestions regarding the online advertising sector and sector Inquiry to the Turkish Competition Authority’s e-mail address reklamcilik@rekabet.gov.tr  ,until 21.06.2021.

You can access the full text of the announcement via the link below: https://www.rekabet.gov.tr/tr/Guncel/rekabet-kurulu-cevrim-ici-reklamcilik-se-aa233ec4677eeb11812c00505694b4c6

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